Michel asked us to handle the strategy for the communication of its new range, Pure Taste. From developing the tone of voice, the persona and pathing the visual direction to realizing the photoshoot and designing the various key visuals, our client needed us to match the already existing packaging.
Pure Taste’s range offers cold pressed fruit juice. To better underline this message, we strove to show an interesting aspect of the recipe creation by focusing on the flavor itself and the preparation process.
We carefully developed a communication system that can powerfully carry their message. Working closely with our client, we ensured that the visuals deliver the same message in all Swiss languages with the same strength. We achieved a consistent and strong national campaign.