We have been asked to handle the strategy for the communication of Michel’s new range, Pure Taste. From developing the tone of voice, the persona and pathing the visual direction to realizing the photoshoot and design the various key visuals, our client needed us to match the already existing packaging.
Pure Taste’s range offers cold pressed fruits juice. To better underline this message, we strived to show an interesting aspect of the recipe creation by focusing on the flavor itself and the preparation process.
We carefully developed a communication system that can rightfully carry their message. Working closely with our client, we ensured that the visuals deliver the same message in all swiss languages with constant strength. We achieved a consistent and strong national campaign.