Walk into any Coop or Migros and play this game: cover the brand names and try to guess what products do based on colour alone. That green shampoo? Probably “natural” or “plant-based.” That black sports bar? High in protein. That bright blue milk? Low-fat.
The accuracy rate is surprisingly high. And research backs this up: studies show that people make a subconscious judgement about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on colour alone.
But this is not coincidence – it’s learned behaviour. Consumers have been unconsciously trained by decades of consistent colour coding across categories. And when that training works in your favour, it’s powerful.
