Ricola, a famous traditional Swiss candy brand since 1930, approached us a couple years ago to create two series of 4 exclusive collector boxes, intended for the duty-free market.
We developed 8 graphic approaches based on the brand’s values: quality, the Swiss Alps and local nature. We strived to deliver freshness and originality of the brand, in a still busy and competitive market.
Rather than designing a set of boxes that belong together, we thought of these items as individuals. By designing unique illustrations for each box, we gave birth to a real passion in collector’s hearts: they want them all!
Those boxes are perfect to be kept once empty of their delicious candies.
Ricola being an international institution for Swiss candies with a high exportation rate, it was the perfect project to refocus and enhance what makes Switzerland unique and so attractive.
Not only did we work with a large variety of mediums to craft our illustrations, but the tailormade embossing on each box allowed us to add value and details to the overall design. Each box is truly a collector’s item.
Striving to deliver the best limited-edition ever made for our client, understanding deeply the values to showcase, translating this vision into multiple high-end illustrations, this project’s scope allowed us to truly match packaging and product.