We were asked to design a sharing box for Ragusa. We worked on a design matching the brand’s well-established identity for each variety that would stand out on the shelf with simplicity and authenticity. We played with handmade windows and with a craft paper texture. Now more sharable, Ragusa is not only “for me” but also “for us”.
By choosing to keep and embellish some imperfections on the chocolate, we wanted to reflect authenticity and naturalness.
Ragusa is synonym of good memories that you would like to share with friends. More than simply enjoying delicious chocolate, it’s an opportunity to send your love in a surprising way to your dear ones with those designs found exclusively in duty-free.
Together with our client, we developed the idea of adding a “cut & send” postcard to the verso of the packaging. The consumer can then interact with the product itself as it becomes a vector of happiness and friendship.
It is important for a brand to be able to communicate with its packaging during special events. We developed an illustration set for Christmas, underlining the happy times shared during festivities.
A nice chocolate box is a wonderful souvenir for travelers and a delicious gift for their family and friends. We designed a set of boxes especially created for international gifting.