1. Photogtaphy and illustrations
One of the best ways to create outstanding packaging design is to use photography as the starting point. For this strategy to work, it’s worth investing in a professional photographer. Especially for industry segments like food, where nothing can amplify taste appeal more than high-quality photos. When Studentska got in touch to design the packages of their Summer Limited Edition, we made photography the hero for shelf impact and enhanced brand image.
Custom-illustrations can create just as much effect. In fact, they have a unique ability to make your brand personality come across in a memorable manner. Australian brand The Great Bonza sells their red wine in vibrant boxes featuring playful sketches of circus people and boxing kangaroos – something sure to get attention and get conversations started at the dinner table.