Dominique, your office walls are covered with photos of roasted chicken, crispy salads, and melted raclette cheese. I’m just coming back from lunch but all this is making me hungry all over again…
That food looks delicious but the truth is you’d never want to eat it. Most everything has been manipulated to get that appetite appeal consumers look for.
What do you mean?
This latté photograph for example. The thick layer of froth giving the beverage that delicious creamy look is dish soap. Because real froth doesn’t make those bubbles that stay nice and round for the duration of the photo shoot. That unctuous soup over here – it sits on a fake bottom, carefully wedged in the bowl so that the pieces of broccoli appear to be floating. Even with client-approved sketches, it can take the photo team several hours to stage the setting for that one perfect shot. Without the fake bottom, the vegetables would end up sinking below the surface. We want the food composition to be as static as possible for as long as possible.