The concept is simple: packaging is printed with special inks that are infused with a distinctive fragrance. When a shopper scratches the package, the scent is released. While scratch-n-sniff packaging is a fun and interactive way to get shoppers engaged, it’s also a great marketing tool to give brands advantages.
Scratch-n-sniff packaging has been around since the 1970s, but it’s only recently that we’ve been seeing the technology gain traction. Popular with health and beauty products, this promising packaging design feature is ready to spread into new product categories.