Informative packaging is to facts what persuasive packaging is to emotions. The key is to provide specific information about the product. This strategy is best followed in the healthcare, pharma, and beauty industry – but increasingly so in food.
When we think of packaging design strategies, our minds go straight to ways to “connect” with the buyer. The “persuasive packaging” strategy, with attractive visuals, harmonious colors and fonts, has proven an effective way to get there. But in today’s shifting market demands and expectations, there’s a type of packaging design strategy that’s gaining in importance – informative packaging.