Midor

Sorbet Range Redesign

Visual Identity

A classic brand’s revival

The “Sorbets” is a popular ice-cream range from the retailer Migros in the Swiss market. After many years without any major design evolution, we rejuvenated the entire range and to give it a fruitier and more natural look and feel.

Mouth-watering recipes

Our client’s furthermore request was to encourage the consumers to combine the sorbets with other products. This way, they could obtain a great dessert. We added some recipes as well as a visual presentation on the layout.  A new universe around the product has so been created.

A fresh new twist

To bring more freshness to the image and to create an impactful packaging, we gave it a completely new look by using bright summer pastel colors. To enlarge the public attraction, we have opted for a touch of “Provence” feeling in the overall illustration style.