The “Sorbets” is a popular ice-cream range from the retailer Migros in the Swiss market. After many years without any major design evolution, we rejuvenated the entire range and gave it a fruitier and more natural look and feel.
Our client’s additional request was to encourage the consumers to combine the sorbets with other products. This way, they could obtain a great dessert. We added some recipes as well as a visual presentation on the layout. A new universe around the product was created.
To bring more freshness to the image and to create an impactful packaging, we gave it a completely new look by using bright summer pastel colors. To increase the public attraction, we opted for a touch of “Provence” feeling in the overall illustration style.