When targeting e-commerce shoppers, we see a reshuffle from traditional marketing strategies. The aim becomes to keep consumers rather than to gain new ones. The location is now in homes rather than in stores.
We live in fast-moving times. People receive information on anything within seconds and can buy pretty much anything their hearts desire with one click. It has become evident, with the number of closures of brick-and-mortar shops and the new covid-era, that many consumers first encounter goods after they’ve made the purchase. And this changes the game for packaging.