Making little brand fans: packaging design for kids

No matter the product, be it food, drink, beauty or health, there are opportunities to focus on the world’s littlest of consumers – children. If you’re looking to diversify your product line and have a bit of fun in the process, targeting children is one way to go.

Nothing compares to the imagination of a child, and that imagination is triggered by eyecatching colors, scents, images, stories, textures, shapes, etc. By positioning a product line towards children, a number of these triggers can be incorporated in the product’s packaging.

Nothing about water really calls to a child.

Let’s look at Evian. Nothing about water really calls to a child. However, the company partnered with Disney and suddenly their bottles came to life with children’s favorite characters. Children are reaching for water at the check-out lines rather than soda all because their sense of play has been elicited.

Many health and beauty companies have followed suit – Band-Aids illustrated with superheroes or shampoo bottles in the shapes of monsters. It’s a win-win situation. Parents are satisfied with the product and their children are eager to use it because the packaging has awakened their imagination in some way.

Are you looking to connect with kids? Talk to us about our packaging design approaches.

Text credits: ARD / agi

Images credits: Room23 / Evian / Disney / Band-Aids

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