Coca-Cola ‘Life’ – Confusing?

Ten years after the launch of Coke ‘Zero’, the Coca-Cola Company is introducing Coca-Cola ‘Life’, a low calorie version from stevia extract. The name is short, memorable and easy to say in a majority of the world’s languages. However it might prove inconvenient and downright confusing.



The findings of a recent study led by Cornell University suggest that cereal box spokes-characters who make eye contact with consumers have a higher incidence of improving brand trust and brand connection thus influencing choice. And sales.

Gender crossover – beer for women

Brands that have traditionally been directed at a male audience are now launching various alternatives intended for women. And vice versa. This is especially evident in the cosmetic industry, think of Axe.


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