Brand laddering is about getting results. First used in the 1980s, this concept helps brands move beyond the practice of marketing products by features. This brings in differentiation, distinctiveness, and lays things out to build a better connection with consumers.
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Ararat Joso
Creation of the visual identity and packaging for a surprising natural sparkling soft drink. -
Maggi Hot & Spicy
The redesign with plenty of spice! -
![Creation of the visual identity of the brand, products and marketing materials.]()
Swissclinical Cosmetics
Creation of the visual identity of the brand, products and marketing materials. -
![Realisation of a national promotion-campaign for the San Pellegrino lemonades.]()
San Pellegrino – The Life Deliziosa
Realisation of a national promotion-campaign for the San Pellegrino lemonades. -
![Exclusive Duty Free design.]()
KitKat Phonebox
Exclusive Duty Free design. -
![Creation of a Limited Edition Serie.]()
Ricola Limited Edition Box
Creation of a Limited Edition Serie. -
![Creation of a visual identity for the Pastel and Cubes Pencils ranges.]()
Caran d’Ache Pastel
Creation of a visual identity for the Pastel and Cubes Pencils ranges. -
![Creation of a visual identity and unique packaging for Oona Caviar.]()
Oona Caviar
Creation of a visual identity and unique packaging for Oona Caviar. -
![Design of the visual aspect of a stand for the Travel Retail Summit held each year.]()
Nestlé Travel Retail Stand
Design of the visual aspect of a stand for the Travel Retail Summit held each year. -
![Creation of a packaging exclusively available in Travel Retails.]()
Ricola Travel Box
Creation of a packaging exclusively available in Travel Retails. -
![Full Redesign of the Ice Cream Range.]()
Megastar Relaunch
Full Redesign of the Ice Cream Range. -
![In-store/online communication design and redesign of the visual identity.]()
Chiquita
In-store/online communication design and redesign of the visual identity. -
![ARD covers the launch of the brand’s first entirely natural bouillon.]()
Maggi 100% natural bouillon
ARD covers the launch of the brand’s first entirely natural bouillon. -
![Creation of a new Premium Mustards Line.]()
Thomy Premium Range
Creation of a new Premium Mustards Line. -
![Creation of a complete identity for the brand, the products and communication media.]()
Valdor Raclette "AOP"
Creation of a complete identity for the brand, the products and communication media. -
![Creation of the brand and label design.]()
Origo Detox
Creation of the brand and label design. -
![Production of a multibrand promotional campaign on the theme of hydration.]()
Nestlé Waters Campaign
Production of a multibrand promotional campaign on the theme of hydration. -
![The launch of Ragusa Friends, the chocolate made to share!]()
Ragusa Friends
The launch of Ragusa Friends, the chocolate made to share! -
![Creation of a limited edition of Torino chocolate bars.]()
Torino limited Christmas edition
Creation of a limited edition of Torino chocolate bars. -
![Creation of the identity of a new drug for Sanofi.]()
Aspégic IBU L
Creation of the identity of a new drug for Sanofi. -
![Packaging design of Extrême ice creams.]()
Frisco Extrême
Packaging design of Extrême ice creams. -
![Repositioning the Zweifel brand and evolving the classic line.]()
Zweifel Crisps
Repositioning the Zweifel brand and evolving the classic line. -
![Realisation of the packagings and the shootings.]()
Studentska Summer Edition
Realisation of the packagings and the shootings. -
![Our agency was chosen to design KitKat new global packaging.]()
KitKat Global Relaunch
Our agency was chosen to design KitKat new global packaging. -
![The association of a famous Scottish brand with a Swiss symbol.]()
Ballantine’s Whisky Limited Edition
The association of a famous Scottish brand with a Swiss symbol.