Appeal to health (and environmental) motives
Take it from our experience working with some of the world’s biggest food brands, health and environment claims work. Think green vegetables, every child’s favorite food to dislike. When “rich in fibers,” “from the region,” or other quality labels dot the packaging, they provide a persuasive argument. Emphasizing the high protein value of insect-based foods can be a good strategy to bring awareness to a health- and environment-conscious target.