The goal is pretty simple: to tell a story of aesthetic uniformity with attractive packaging and bold colors. Whether in the pantry or refrigerator, products of similar colors are grouped together to create the perfect harmony.
In branding, shelf appeal has never been a foreign concept. But now progressive brand managers can take it a step further and consider “home shelf appeal.” This new trend of extreme home organization is getting an incredulous amount of attention on social media and streaming TV.
