30 June 2019
While many Western European countries and other large world economies are experiencing lower performance in their goods sector due to consumers scaling back on spending, Eastern Europe’s economic growth is relatively strong as they are benefiting from high “real wage” rises. This opens many doors for companies looking to get into this thriving market. Here are a few takeaways:
Eastern Europe has seen a considerate growth in consumers becoming more health conscious and seeking out natural and better-quality products. They are paying attention to labels for less saturated fats, added salt and sugar. Meanwhile, fruits, vegetables, and products rich in protein will be amongst the fastest growing food categories.
Eastern European consumers find themselves looking for innovative products to simplify their busy lives. But they can’t be expected to abandon their price-sensitive ways so a mix between modernization and affordability must take place. New ideas, new designs, and a change in the material and method used in packaging – like Olivuv Pivovar, a Czech brand now also selling their beer in PET bottles.
Call us today to discuss strategies to maximize your brand’s growth potential in Eastern Europe.
Text credits: ARD / agi
Images credits: Olivuv Pivovar / Freedom Island
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