Coca-Cola Life: confusing?

Ten years after the launch of Coke “Zero”, the Coca-Cola Company is introducing Coca-Cola “Life”, a low calorie version from stevia extract. The name is short, memorable and easy to say in a majority of the world’s languages. However it might prove inconvenient and downright confusing.

In many markets, Coca-Cola markets its “Diet” variety as “Light”. And yes, “Light” and “Life” are dangerously similar in pronunciation. Try ordering a “Life” in a noisy concert venue, chances are you will get a “Light”. At least the packaging clearly sets the green “Life” apart from the gray “Light”. You might have better luck getting what you want if you order the “green Coke”!

Text credits: ARD / agi

Images credits: /

Find out more about our naming capabilities.
Get in touch!

Get in touch!