Designing Packaging that Wins: 5 Tips

In a world where first impressions are everything and consumer choices are made in the blink of an eye, your product packaging is your most important tool. But how do you make sure it stands out in a sea of choices? Here are 5 tips to keep in mind when designing your next packaging.

1. Audience appeal 

Your packaging should speak the language of your target audience that’s the first step to building a relatable and emotional connection. With the use of dark tones and minimalist design, there’s no doubt Black Wolf, a brand of men’s grooming products, goes after a masculine audience.

2. Consistent branding 

Consistency breeds familiarity, and that’s the bedrock of trust. Take Starbucks as an example. Whether it’s their coffee cups or trendy merch packaging, they rock the same fonts, colours, and logo across the board. It’s like their brand has its own signature style, making it easier to notice and remember, no matter where you come across it.

3. Eye catching design

In the world of packaging, colour and shape are your dynamic duo. Just look at Coca-Cola  that vibrant red and those distinctively shaped bottles? They’re instant attention grabbers, stirring up strong brand emotions and associations.

Honesty is the best policy in packaging.

4. Honesty is key 

Honesty is the best policy in packaging. Shoppers appreciate straight talk, so skip the fancy gimmicks. Chips (crisps) maestros Zweifel lay it all out there ingredients and potato sourcing are right on their packaging. It’s a detail that hits home with those who care about what they’re munching on.

5. Test, Polish, Repeat 

Crafting top notch packaging isn’t a rush job. Before the big reveal, give it a spin with a test audience. Take a cue from Nike they’re all about testing their packaging. They gather feedback from regular folks, athletes, and everyone in between to fine tune it. 

Want to know more? Give us a call today and let’s discuss your packaging design strategy. Whether you’re in the beauty industry, food business, or any other field, we’re here to help you achieve packaging perfection. 

Text credits: ARD / agi

Images credits: amazon / ftbl

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