But what makes a logo a good logo?
We sometimes hear that if a logo can’t be drawn from memory, it’s a bad one. American custom signage firm Signs.com has recently conducted an interesting memory test, asking a sizable amount of people to draw famous logos as accurately as possible. As it turns out, it’s a difficult task to do without any visual aids – only 20 percent were able to produce a near-perfect rendition of Apple’s super simple logo. Before shooting for clear, straightforward logos, marketers should gauge the logo’s ability to convey the brand’s values and personality.