There’s more than a few opportunities to create magical moments with product packaging. In many cases, it might be the first and only opportunity you have to make your big impression. How can you generate warm-fuzzies with a box? Well, first off, it’s more than a box, isn’t it? If we are thinking it’s only a box, then a whole lot of opportunities are missed.
One tried-and-tested way to generate customer satisfaction is by creating magical moments. Not the hocus pocus kind, but rather moments that get customers to say, “ahh…”, “that was nice”, or “how cool!” Magical moments can occur anywhere your brand is portrayed. Through superior customer service, a well-oiled functioning website, loyalty programs, and – of course – packaging.
Let’s focus on the latter.