So, how does one please this young generation of buyers? One way is to tune into social media. Teens spend hours tracking trends to stay relevant and companies need to follow suit. Whether your brand is heavily involved with social media or not doesn’t matter – your adolescent users and buyers are. Everything beyond the product – the service, the experience, the packaging – is shared, critiqued and (hash)tagged. This can have a big influence on the success or failure of a product.
When designing packaging, the key is to know your target audience. And one group that can easily get overlooked is teenagers. In today’s world, teens and young adults have more influence on the world than ever before.