Packaging for teenagers

When designing packaging, the key is to know your target audience. And one group that can easily get overlooked is teenagers. In today’s world, teens and young adults have more influence on the world than ever before.

So, how does one please this young generation of buyers? One way is to tune into social media. Teens spend hours tracking trends to stay relevant and companies need to follow suit. Whether your brand is heavily involved with social media or not doesn’t matter – your adolescent users and buyers are. Everything beyond the product – the service, the experience, the packaging – is shared, critiqued and (hash)tagged. This can have a big influence on the success or failure of a product.

It is good practice to watch long-lasting trends.

It’s all about visual appeal

According to the Pew Research Center, nearly 80 percent of surveyed teenagers said that they preferred to do their shopping in stores because it’s something they can do with their friends. So, it’s important to have packaging that’s designed to work on the shelf.

Packaging colours, texture, and shapes rapidly go in and out of style with teenagers, so it is good practice to watch long-lasting trends. Teenagers like to show their personalities through their sense of style and it’s an opportunity for you to show them how well your product can heighten that lifestyle.

Packaging that begs to be picked up and inspected is a must if you’re going to seduce your teenaged consumer. Teens tend to be drawn to product lines that complement one another – therefore, this makes young buyers more likely to buy sets and not just single products.

Entertainment is key

Just because teenagers don’t make their purchases online doesn’t mean that they don’t want the physical buying experience to be like the colourful visual excitement of the online world. Make sure your packaging caters to their expectations. For example, use QR codes as a way for them to experience your brand. Leading your customers to additional links for contests, shared photos and videos can be useful when targeting this young demographic.

Although it may be difficult to fully apprehend this paradigm shift in purchasing power, the fact remains, brands need to acknowledge adolescents as a force to be reckoned with. Get in touch with us today and let’s get started making your brand and packaging stand out to your young buyers.

Text credits: ARD / agi

Images credits: Bershka / SkyNews

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