Thomy is the most popular brand for mustards in Switzerland. To get off the rails of the classic range, our client mandated us to create a new packaging based on ethnic and premium ingredients. Packed in an aluminum tube, the line includes four different varieties.
To achieve this objective, we have exploited the metallic basic substrate of the tube and turned it in a matte texture, which has led to many technical challenges. Those efforts have been noticed by consumers.
Our unusual packaging underlines the originality of the recipes. This homogeneity in the design also impressed the retail trade, allowing us to win a Red Dot Design Award in the FMCG packaging category.