Premium Mustard Range

Visual Identity / Packaging

When new meets flavor

Thomy is the most popular brand for mustard in Switzerland. To get off the rails of the classic range, our client contracted us to create a new packaging based on ethnic and premium ingredients. Packed in an aluminum tube, the line includes four different varieties.

Dare to challenge

To achieve this objective, we exploited the metallic basic substrate of the tube and turned it into a matte texture, which posed many technical challenges. Our efforts were certainly noticed by consumers.

A positive impression

Our unusual packaging underlines the originality of the recipes. This homogeneity in the design also impressed the retail trade and brought us to win a Red Dot Design Award in the FMCG packaging category.