Repositioning the Zweifel brand and evolving the classic line.
Zweifel crisps for the Swiss are an intrinsic part of the landscape. ARD, as partner agency to the brand, has overseen the evolution of the packaging design over the years to ensure that it always matches the characteristics for which the contents are justly famous.
In 2012 the brand was repositioned to emphasise the naturalness, freshness, quality and agricultural provenance of the product. This resulted in a stronger identity and a logo that is more generous, sunny and rural.