Realisation of a national promotion-campaign for the San Pellegrino lemonades.
San Pellegrino lemonades are 100% natural, highly rich in Sicilian citrus fruits and illustrates the Italian look and feel.
To reflect this positioning, the product is center piece of the promotion surrounded by a natural and fruity ambience.
The main challenge of this project was to highlight the freshness of the product while integrating it in a warm and sunny atmosphere.
The final artwork was adapted to various poster and paper ad formats in three languages.