Creation of the complete visual identity of a revolutionary product.
The singularity of Kasperskians Caviar With Life lies in the preservation of the sturgeons for several years. The visual identity created by ARD is inspired by the circle of life. The challenge was to design a strong identity, which expresses the luxury, authenticity and uniqueness of the product.
The premium positioning of the brand is reinforced by all the communication elements developed by ARD, for example the exclusive shell shaped box.