Ararat VIP

Creation of the visual identity of a premium sparkling water for professionals of the gastronomy sector.

The Armenian water company entrusted ARD the creation of the visual identity and design of its entire assortment. In order to seduce restaurant owners, the VIP range differentiates itself from conventional mineral waters primarily thanks to its elegant and sophisticated design.

With the delicate silver linings adorned label and the soft curves of the glass bottle, each visual aspect immerses the consumer into the premium world of the brand and evokes the lightness of this special sparkling water.

  • Client: Ararat Group

  • Service: Brand Strategy / Visual Identity / Packaging Design
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