Aeschbach Stängeli

New identity for these liquor-filled confectionery specialities.

Family company Aeschbach Chocolatier, based in Zug, has carved out a market for itself in Central Switzerland and Zurich. To mark the inauguration of a new manufacturing site in the Lucerne region, the company commissioned ARD with redefining its brand position, its visual identity and the packaging design of a number of its products.

The new identity, sensual and luscious, is characterised by a fine, orange calligraphic line, which is designed to underscore the quality of the products.

  • Client: Aeschbach Chocolatier

  • Service: Brand Strategy / Visual Identity / Packaging Design
Other works
  • Aeschbach Stängeli
  • Aeschbach Stängeli