{"id":5843,"date":"2023-03-29T15:21:40","date_gmt":"2023-03-29T13:21:40","guid":{"rendered":"https:\/\/www.ard.ch\/?p=5843"},"modified":"2023-03-29T15:35:14","modified_gmt":"2023-03-29T13:35:14","slug":"comment-optimiser-votre-marque-avec-un-design-minimaliste","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/comment-optimiser-votre-marque-avec-un-design-minimaliste\/","title":{"rendered":"Comment optimiser votre marque avec un design minimaliste"},"content":{"rendered":"<div class=\"the-content\"><p>Imaginez la situation suivante : vous \u00eates \u00e0 la recherche d\u2019un sorbet \u00e0 la fraise dans le rayon des produits surgel\u00e9s d\u2019un supermarch\u00e9. Chaque centim\u00e8tre d\u2019espace est rempli de gros emballages color\u00e9s et tape-\u00e0-l&rsquo;\u0153il qui se disputent votre attention, ce qui est assez p\u00e9nible. Mais tout \u00e0 coup, un emballage sort du lot. C\u2019est un pot sur lequel ne figure rien d\u2019autre que le mot \u00ab <a href=\"https:\/\/www.ard.ch\/project\/delica\/\">SORBET<\/a> \u00bb en lettres majuscules, au-dessus d\u2019une image de fraise. Vous ouvrez la porte du cong\u00e9lateur et vous l\u2019achetez : c\u2019est exactement ce que vous cherchiez\u00a0!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imaginez la situation suivante : vous \u00eates \u00e0 la recherche d\u2019un sorbet \u00e0 la fraise dans le rayon des produits surgel\u00e9s d\u2019un supermarch\u00e9. Chaque centim\u00e8tre d\u2019espace est rempli de gros emballages color\u00e9s et tape-\u00e0-l&rsquo;\u0153il qui se disputent votre attention, ce qui est assez p\u00e9nible. Mais tout \u00e0 coup, un emballage sort du lot. C\u2019est un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5843","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/5843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=5843"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/5843\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=5843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=5843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=5843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}