{"id":5041,"date":"2022-02-20T14:39:29","date_gmt":"2022-02-20T13:39:29","guid":{"rendered":"https:\/\/www.ard.ch\/?p=5041"},"modified":"2022-05-02T17:17:37","modified_gmt":"2022-05-02T15:17:37","slug":"design-demballage-creer-des-instants-magiques","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/design-demballage-creer-des-instants-magiques\/","title":{"rendered":"Design d\u2019emballage: cr\u00e9er des instants magiques"},"content":{"rendered":"<div class=\"the-content\"><p>Une mani\u00e8re test\u00e9e et approuv\u00e9e de satisfaire les clients est de cr\u00e9er des instants magiques. Il ne s\u2019agit pas de jeter de la poudre aux yeux, mais plut\u00f4t de faire en sorte que les clients se disent\u00a0: \u00ab\u00a0ah\u00a0!\u00a0\u00bb, \u00ab\u00a0c\u2019\u00e9tait super\u00a0\u00bb ou \u00ab\u00a0tellement g\u00e9nial\u00a0!\u00a0\u00bb. Ces instants magiques peuvent se produire partout o\u00f9 on peut voir votre marque\u00a0: un service client de qualit\u00e9, un site web bien huil\u00e9, des programmes de fid\u00e9lit\u00e9 et, bien s\u00fbr, l\u2019emballage.<\/p>\n<p>Concentrons-nous sur ce dernier.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Une mani\u00e8re test\u00e9e et approuv\u00e9e de satisfaire les clients est de cr\u00e9er des instants magiques. Il ne s\u2019agit pas de jeter de la poudre aux yeux, mais plut\u00f4t de faire en sorte que les clients se disent\u00a0: \u00ab\u00a0ah\u00a0!\u00a0\u00bb, \u00ab\u00a0c\u2019\u00e9tait super\u00a0\u00bb ou \u00ab\u00a0tellement g\u00e9nial\u00a0!\u00a0\u00bb. Ces instants magiques peuvent se produire partout o\u00f9 on peut voir votre [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-5041","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/5041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=5041"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/5041\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=5041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=5041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=5041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}