{"id":3799,"date":"2020-09-11T13:34:51","date_gmt":"2020-09-11T11:34:51","guid":{"rendered":"https:\/\/www.ard.ch\/the-rise-of-informative-packaging-design\/"},"modified":"2021-06-07T14:36:26","modified_gmt":"2021-06-07T12:36:26","slug":"packaging-lessor-du-design-informatif","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/packaging-lessor-du-design-informatif\/","title":{"rendered":"Packaging: l\u2019essor du design informatif"},"content":{"rendered":"<div class=\"the-content\"><p>Lorsqu\u2019on \u00e9voque les strat\u00e9gies de design d\u2019emballage, on pense imm\u00e9diatement aux moyens de cr\u00e9er un lien avec le consommateur. La strat\u00e9gie de \u00ab\u00a0packaging persuasif\u00a0\u00bb avec ses visuels attrayants, ses couleurs et ses polices harmonieuses s\u2019est r\u00e9v\u00e9l\u00e9 des plus efficaces pour y parvenir. Toutefois, \u00e0 une \u00e9poque o\u00f9 les demandes et les attentes du march\u00e9 \u00e9voluent sans cesse, une approche en particulier gagne en importance\u00a0: le packaging informatif.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Lorsqu\u2019on \u00e9voque les strat\u00e9gies de design d\u2019emballage, on pense imm\u00e9diatement aux moyens de cr\u00e9er un lien avec le consommateur. La strat\u00e9gie de \u00ab\u00a0packaging persuasif\u00a0\u00bb avec ses visuels attrayants, ses couleurs et ses polices harmonieuses s\u2019est r\u00e9v\u00e9l\u00e9 des plus efficaces pour y parvenir. Toutefois, \u00e0 une \u00e9poque o\u00f9 les demandes et les attentes du march\u00e9 \u00e9voluent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3799","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3799"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3799\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}