{"id":3705,"date":"2017-06-16T11:48:57","date_gmt":"2017-06-16T09:48:57","guid":{"rendered":"https:\/\/www.ard.ch\/when-nostaliga-sells\/"},"modified":"2021-05-28T10:26:19","modified_gmt":"2021-05-28T08:26:19","slug":"quand-la-nostalgie-fait-vendre","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/quand-la-nostalgie-fait-vendre\/","title":{"rendered":"Quand la nostalgie fait vendre"},"content":{"rendered":"<div class=\"the-content\"><p>Faire appel aux souvenirs est une strat\u00e9gie marketing efficace, qui nous ram\u00e8ne \u00e0 une \u00e9poque id\u00e9alis\u00e9e o\u00f9 la vie \u00e9tait plus simple et plus insouciante. En mati\u00e8re de packaging, un design r\u00e9tro ne sert pas seulement \u00e0 refl\u00e9ter l\u2019h\u00e9ritage de la marque, mais contribue \u00e9galement \u00e0 renforcer l\u2019impression d\u2019authenticit\u00e9 et de qualit\u00e9.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Faire appel aux souvenirs est une strat\u00e9gie marketing efficace, qui nous ram\u00e8ne \u00e0 une \u00e9poque id\u00e9alis\u00e9e o\u00f9 la vie \u00e9tait plus simple et plus insouciante. En mati\u00e8re de packaging, un design r\u00e9tro ne sert pas seulement \u00e0 refl\u00e9ter l\u2019h\u00e9ritage de la marque, mais contribue \u00e9galement \u00e0 renforcer l\u2019impression d\u2019authenticit\u00e9 et de qualit\u00e9.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3705","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3705"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3705\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}