{"id":3702,"date":"2015-04-09T17:33:47","date_gmt":"2015-04-09T15:33:47","guid":{"rendered":"https:\/\/www.ard.ch\/packaging-that-stares-back\/"},"modified":"2021-06-06T19:06:33","modified_gmt":"2021-06-06T17:06:33","slug":"un-emballage-qui-capte-le-regard","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/un-emballage-qui-capte-le-regard\/","title":{"rendered":"Un emballage qui capte le regard"},"content":{"rendered":"<div class=\"the-content\"><p>Les r\u00e9sultats d&rsquo;une <a href=\"https:\/\/news.cornell.edu\/stories\/2014\/04\/food-psychologists-eyeball-cereal-characters\">\u00e9tude<\/a> r\u00e9cente men\u00e9e par la Cornell University montrent que les mascottes des bo\u00eetes de c\u00e9r\u00e9ales, qui \u00e9tablissent un contact visuel avec le consommateur, agissent positivement sur sa confiance en la marque et sur sa connexion avec cette marque, influen\u00e7ant son choix et par l\u00e0-m\u00eame le volume des ventes.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les r\u00e9sultats d&rsquo;une \u00e9tude r\u00e9cente men\u00e9e par la Cornell University montrent que les mascottes des bo\u00eetes de c\u00e9r\u00e9ales, qui \u00e9tablissent un contact visuel avec le consommateur, agissent positivement sur sa confiance en la marque et sur sa connexion avec cette marque, influen\u00e7ant son choix et par l\u00e0-m\u00eame le volume des ventes.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3702","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3702"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3702\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}