{"id":3696,"date":"2015-07-14T17:11:40","date_gmt":"2015-07-14T15:11:40","guid":{"rendered":"https:\/\/www.ard.ch\/when-water-is-not-just-water-the-branding-of-commodity-products\/"},"modified":"2021-06-06T18:26:31","modified_gmt":"2021-06-06T16:26:31","slug":"lorsque-leau-nest-pas-juste-de-leau-le-branding-des-commodites","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/lorsque-leau-nest-pas-juste-de-leau-le-branding-des-commodites\/","title":{"rendered":"Lorsque l\u2019eau n\u2019est pas juste de l\u2019eau: le branding des commodit\u00e9s"},"content":{"rendered":"<div class=\"the-content\"><p>J\u2019ai r\u00e9cemment invit\u00e9 mon \u00e9quipe au restaurant local pour f\u00eater la r\u00e9ussite d\u2019un pitch particuli\u00e8rement difficile. Etant des habitu\u00e9s, nous prenons g\u00e9n\u00e9ralement tous le menu \u00abAffaires\u00bb. Au moment de commander les boissons, j\u2019ai souri lorsque l\u2019une de nos coll\u00e8gues a opt\u00e9 pour du th\u00e9 apr\u00e8s que le serveur lui a dit qu\u2019il n\u2019avait pas la marque d\u2019eau qu\u2019elle souhaitait. \u00abL\u2019eau n\u2019a-t-elle pas le m\u00eame go\u00fbt, quelle que soit la marque?\u00bb lui ai-je demand\u00e9. Et le plus s\u00e9rieusement du monde, elle m\u2019a r\u00e9pondu: \u00abNon, je ne bois que de l\u2019Evian.\u00bb<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>J\u2019ai r\u00e9cemment invit\u00e9 mon \u00e9quipe au restaurant local pour f\u00eater la r\u00e9ussite d\u2019un pitch particuli\u00e8rement difficile. Etant des habitu\u00e9s, nous prenons g\u00e9n\u00e9ralement tous le menu \u00abAffaires\u00bb. Au moment de commander les boissons, j\u2019ai souri lorsque l\u2019une de nos coll\u00e8gues a opt\u00e9 pour du th\u00e9 apr\u00e8s que le serveur lui a dit qu\u2019il n\u2019avait pas la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3696","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3696"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}