{"id":3693,"date":"2015-08-26T16:42:41","date_gmt":"2015-08-26T14:42:41","guid":{"rendered":"https:\/\/www.ard.ch\/effective-brand-communication-it-starts-with-color\/"},"modified":"2021-06-01T18:17:41","modified_gmt":"2021-06-01T16:17:41","slug":"communication-efficace-limportance-de-la-couleur","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/communication-efficace-limportance-de-la-couleur\/","title":{"rendered":"Communication efficace: l\u2019importance de la couleur"},"content":{"rendered":"<div class=\"the-content\"><p>Comment s&rsquo;appelle la compagnie a\u00e9rienne orange ? Le cola rouge ? Et le bleu ? Si l&rsquo;on vous parle d&rsquo;une barre de chocolat violette, quelle marque vous vient \u00e0 l&rsquo;esprit ? Notre cerveau traite la couleur plus rapidement que n&rsquo;importe quelle autre information visuelle, raison pour laquelle celle-ci constitue un \u00e9l\u00e9ment essentiel de la communication de marque. Si vous \u00eates actif dans l&rsquo;identit\u00e9 visuelle ou le design de packaging, cette publication devrait vous int\u00e9resser.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment s&rsquo;appelle la compagnie a\u00e9rienne orange ? Le cola rouge ? Et le bleu ? Si l&rsquo;on vous parle d&rsquo;une barre de chocolat violette, quelle marque vous vient \u00e0 l&rsquo;esprit ? Notre cerveau traite la couleur plus rapidement que n&rsquo;importe quelle autre information visuelle, raison pour laquelle celle-ci constitue un \u00e9l\u00e9ment essentiel de la communication [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3693","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3693"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3693\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}