{"id":3684,"date":"2016-02-16T16:21:09","date_gmt":"2016-02-16T15:21:09","guid":{"rendered":"https:\/\/www.ard.ch\/kit-kat-making-a-case-for-shape\/"},"modified":"2021-05-31T16:52:02","modified_gmt":"2021-05-31T14:52:02","slug":"kitkat-une-affaire-de-forme","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/kitkat-une-affaire-de-forme\/","title":{"rendered":"KitKat: une affaire de forme"},"content":{"rendered":"<div class=\"the-content\"><p>Il n\u2019y aura pas de protection juridique pour la forme du KitKat au Royaume-Uni. La Cour supr\u00eame britannique a prononc\u00e9 son jugement il y a quelques semaines \u00e0 l\u2019encontre de Nestl\u00e9, fabricant de KitKat, dans la longue bataille qui l\u2019oppose \u00e0 son rival en confiserie, Cadbury. La forme de la tablette de chocolat \u00e0 quatre doigts n\u2019est tout simplement \u00ab<a href=\"https:\/\/www.theguardian.com\/business\/2015\/sep\/16\/kit-kat-unprotected-european-court-rejects-trademark-case\">pas assez distinctive<\/a>\u00bb pour justifier une marque d\u00e9pos\u00e9e, a conclu le juge qui pr\u00e9sidait l\u2019affaire.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il n\u2019y aura pas de protection juridique pour la forme du KitKat au Royaume-Uni. La Cour supr\u00eame britannique a prononc\u00e9 son jugement il y a quelques semaines \u00e0 l\u2019encontre de Nestl\u00e9, fabricant de KitKat, dans la longue bataille qui l\u2019oppose \u00e0 son rival en confiserie, Cadbury. La forme de la tablette de chocolat \u00e0 quatre [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3684","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3684"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3684\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}