{"id":3675,"date":"2016-09-05T16:00:08","date_gmt":"2016-09-05T14:00:08","guid":{"rendered":"https:\/\/www.ard.ch\/country-of-origin-and-how-it-affects-purchasing-behaviors\/"},"modified":"2021-09-06T15:07:45","modified_gmt":"2021-09-06T13:07:45","slug":"le-pays-dorigine-et-son-influence-sur-le-comportement-dachat","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/le-pays-dorigine-et-son-influence-sur-le-comportement-dachat\/","title":{"rendered":"Le pays d&rsquo;origine et son influence sur le comportement d&rsquo;achat"},"content":{"rendered":"<div class=\"the-content\"><p>Dans le d\u00e9veloppement de marques, il a \u00e9t\u00e9 d\u00e9montr\u00e9 que le pays d&rsquo;origine a une forte influence sur les attitudes et les perceptions des consommateurs \u00e0 l&rsquo;\u00e9gard d&rsquo;une marque. Cela leur donne des indices sur la qualit\u00e9 ou la performance de la marque par rapport \u00e0 l&rsquo;image et aux st\u00e9r\u00e9otypes du pays en question. Et dans un monde qui offre une s\u00e9lection de produits de plus en plus internationalis\u00e9e, le pays d&rsquo;origine n&rsquo;a jamais \u00e9t\u00e9 aussi pertinent \u2013 \u00e0 tel point que certaines entreprises le consid\u00e8rent comme une marque en soi.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Dans le d\u00e9veloppement de marques, il a \u00e9t\u00e9 d\u00e9montr\u00e9 que le pays d&rsquo;origine a une forte influence sur les attitudes et les perceptions des consommateurs \u00e0 l&rsquo;\u00e9gard d&rsquo;une marque. Cela leur donne des indices sur la qualit\u00e9 ou la performance de la marque par rapport \u00e0 l&rsquo;image et aux st\u00e9r\u00e9otypes du pays en question. Et [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3675","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3675"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3675\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}