{"id":3660,"date":"2017-10-12T18:16:12","date_gmt":"2017-10-12T16:16:12","guid":{"rendered":"https:\/\/www.ard.ch\/brand-guidelines-vs-creativity\/"},"modified":"2021-05-28T09:12:06","modified_gmt":"2021-05-28T07:12:06","slug":"chartes-graphiques-vs-creativite","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/chartes-graphiques-vs-creativite\/","title":{"rendered":"Chartes graphiques VS Cr\u00e9ativit\u00e9"},"content":{"rendered":"<div class=\"the-content\"><p>Les brand guidelines &#8211; \u00e9galement connues sous le nom de charte graphique, de brand books, ou m\u00eame de \u00ab\u00a0brand bibles\u00a0\u00bb &#8211; sont des outils essentiels pour cr\u00e9er une marque forte. Elles sont parfois tr\u00e8s compl\u00e8tes et couvrent l\u2019ensemble des \u00e9l\u00e9ments de communication, de l&rsquo;utilisation du logo au style typographique, de la mise en page du site internet \u00e0 la ligne \u00e9ditoriale ou au ton \u00e0 utiliser dans les messages publicitaires. Elles sp\u00e9cifient comment les diff\u00e9rents \u00e9l\u00e9ments d&rsquo;une marque travaillent ensemble pour former son identit\u00e9. Elles garantissent que tous les intervenants impliqu\u00e9s dans le d\u00e9veloppement de la marque aient dans la m\u00eame direction.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Les brand guidelines &#8211; \u00e9galement connues sous le nom de charte graphique, de brand books, ou m\u00eame de \u00ab\u00a0brand bibles\u00a0\u00bb &#8211; sont des outils essentiels pour cr\u00e9er une marque forte. Elles sont parfois tr\u00e8s compl\u00e8tes et couvrent l\u2019ensemble des \u00e9l\u00e9ments de communication, de l&rsquo;utilisation du logo au style typographique, de la mise en page du [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3660","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3660"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3660\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}