{"id":3648,"date":"2018-04-12T10:10:53","date_gmt":"2018-04-12T08:10:53","guid":{"rendered":"https:\/\/www.ard.ch\/influencer-packaging-its-all-about-trust\/"},"modified":"2021-05-27T16:09:04","modified_gmt":"2021-05-27T14:09:04","slug":"packaging-dinfluence-tout-est-affaire-de-confiance","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/packaging-dinfluence-tout-est-affaire-de-confiance\/","title":{"rendered":"Packaging d\u2019influence: tout est affaire de confiance"},"content":{"rendered":"<div class=\"the-content\"><p>La confiance fait grandir les marques \u2013 elle attire les clients potentiels et fid\u00e9lise les clients existants. Or, le scepticisme croissant \u00e0 l\u2019encontre des marques pousse les consommateurs \u00e0 chercher conseil aupr\u00e8s d\u2019amis, de proches et de figures d\u2019autorit\u00e9 \u2013 comme les c\u00e9l\u00e9brit\u00e9s \u2013 pour les guider dans leurs d\u00e9cisions. Les propri\u00e9taires des marques le savent bien et c\u2019est la raison pour laquelle le marketing d\u2019influence fait partie de leurs priorit\u00e9s strat\u00e9giques. Mais une telle approche est-elle possible au niveau du packaging?<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La confiance fait grandir les marques \u2013 elle attire les clients potentiels et fid\u00e9lise les clients existants. Or, le scepticisme croissant \u00e0 l\u2019encontre des marques pousse les consommateurs \u00e0 chercher conseil aupr\u00e8s d\u2019amis, de proches et de figures d\u2019autorit\u00e9 \u2013 comme les c\u00e9l\u00e9brit\u00e9s \u2013 pour les guider dans leurs d\u00e9cisions. Les propri\u00e9taires des marques le [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3648","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3648"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3648\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}