{"id":3624,"date":"2019-08-31T15:22:58","date_gmt":"2019-08-31T13:22:58","guid":{"rendered":"https:\/\/www.ard.ch\/brand-extensions-three-takeaways-for-success\/"},"modified":"2021-05-25T17:13:34","modified_gmt":"2021-05-25T15:13:34","slug":"extension-de-marque-trois-points-a-retenir-pour-reussir","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/extension-de-marque-trois-points-a-retenir-pour-reussir\/","title":{"rendered":"Extension de marque: trois points \u00e0 retenir pour r\u00e9ussir"},"content":{"rendered":"<div class=\"the-content\"><p>Il existe de multiples mani\u00e8res de g\u00e9n\u00e9rer un avantage concurrentiel. L\u2019une d\u2019entre elles est l\u2019extension de marque, qui permet aux entreprises de tirer profit d\u2019une marque existante afin de lancer un produit dans une nouvelle cat\u00e9gorie. Combin\u00e9e \u00e0 des placements publicitaires, de l\u2019espace en rayon et des conversations suppl\u00e9mentaires, l\u2019extension renforce la visibilit\u00e9 de la marque et donne au consommateur plus de raisons de l\u2019acheter. Mais avant de vous lancer dans cette voie, voici quelques conseils \u00e0 garder \u00e0 l\u2019esprit.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Il existe de multiples mani\u00e8res de g\u00e9n\u00e9rer un avantage concurrentiel. L\u2019une d\u2019entre elles est l\u2019extension de marque, qui permet aux entreprises de tirer profit d\u2019une marque existante afin de lancer un produit dans une nouvelle cat\u00e9gorie. Combin\u00e9e \u00e0 des placements publicitaires, de l\u2019espace en rayon et des conversations suppl\u00e9mentaires, l\u2019extension renforce la visibilit\u00e9 de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3624","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3624"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3624\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}