{"id":3539,"date":"2021-01-25T10:33:20","date_gmt":"2021-01-25T09:33:20","guid":{"rendered":"https:\/\/www.ard.ch\/home-shelf-appeal-a-new-trend-to-think-about-in-2021\/"},"modified":"2021-05-14T09:18:59","modified_gmt":"2021-05-14T07:18:59","slug":"home-shelf-appeal-une-tendance-a-explorer-en-2021","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/fr\/home-shelf-appeal-une-tendance-a-explorer-en-2021\/","title":{"rendered":"Home Shelf Appeal: une tendance \u00e0 explorer en 2021"},"content":{"rendered":"<div class=\"the-content\"><p>Le <em>shelf appeal<\/em>, ou l\u2019attractivit\u00e9 des produits dans les rayons, n\u2019est pas un concept nouveau en branding. Aujourd\u2019hui, les responsables de marque qui veulent aller plus loin s\u2019int\u00e9ressent au <em>home shelf appeal<\/em>. Cette nouvelle tendance de d\u00e9coration d\u2019int\u00e9rieur pouss\u00e9e \u00e0 l\u2019extr\u00eame suscite un int\u00e9r\u00eat \u00e9tonnant sur les r\u00e9seaux sociaux et les sites de streaming.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le shelf appeal, ou l\u2019attractivit\u00e9 des produits dans les rayons, n\u2019est pas un concept nouveau en branding. Aujourd\u2019hui, les responsables de marque qui veulent aller plus loin s\u2019int\u00e9ressent au home shelf appeal. Cette nouvelle tendance de d\u00e9coration d\u2019int\u00e9rieur pouss\u00e9e \u00e0 l\u2019extr\u00eame suscite un int\u00e9r\u00eat \u00e9tonnant sur les r\u00e9seaux sociaux et les sites de streaming.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-3539","post","type-post","status-publish","format-standard","hentry","category-articles-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/comments?post=3539"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/posts\/3539\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/media?parent=3539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/categories?post=3539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/fr\/wp-json\/wp\/v2\/tags?post=3539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}