Packaging design is the one touch-point every one of your consumers comes into contact with. More than just pretty artwork, it has the potential to make or break a sale in a split second.
We often hear design is subjective. Not necessarily. Each of the design alternatives we present our clients is based off consumer, category, and competitive analyses. We also get inspiration from current and upcoming trends. We pay special attention to the visibility of the packaging in its environment (shelf impact).
Packaging design lies at the crossroads of creative conceptualisation, communication effectiveness, technical, and regulatory conformity. To give your brand the best chances for a successful launch or re-launch, it is important you select an agency that is well experienced in these areas.
Our extensive track record in packaging design includes global developments with category leaders like Nestlé, Philip Morris International, and Novartis.