{"id":3703,"date":"2015-04-09T17:33:47","date_gmt":"2015-04-09T15:33:47","guid":{"rendered":"https:\/\/www.ard.ch\/packaging-that-stares-back\/"},"modified":"2021-06-06T19:19:58","modified_gmt":"2021-06-06T17:19:58","slug":"eine-verpackung-die-ihren-blick-erwidert","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/de\/eine-verpackung-die-ihren-blick-erwidert\/","title":{"rendered":"Eine Verpackung, die Ihren Blick erwidert"},"content":{"rendered":"<div class=\"the-content\"><p>Eine k\u00fcrzlich durchgef\u00fchrte <a href=\"https:\/\/news.cornell.edu\/stories\/2014\/04\/food-psychologists-eyeball-cereal-characters\">Studie<\/a> von der Cornell University weist darauf hin, dass M\u00fcsli-Packungen mit Werbefiguren, die den Blick des Kunden erwidern, tendenziell das Vertrauen in und die Bindung an die Marke st\u00e4rken und die Kaufentscheidung &#8211; und somit die Verk\u00e4ufe &#8211; beeinflussen.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Eine k\u00fcrzlich durchgef\u00fchrte Studie von der Cornell University weist darauf hin, dass M\u00fcsli-Packungen mit Werbefiguren, die den Blick des Kunden erwidern, tendenziell das Vertrauen in und die Bindung an die Marke st\u00e4rken und die Kaufentscheidung &#8211; und somit die Verk\u00e4ufe &#8211; beeinflussen.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3703","post","type-post","status-publish","format-standard","hentry","category-artikel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts\/3703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/comments?post=3703"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts\/3703\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/media?parent=3703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/categories?post=3703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/tags?post=3703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}