{"id":3540,"date":"2021-01-25T10:33:20","date_gmt":"2021-01-25T09:33:20","guid":{"rendered":"https:\/\/www.ard.ch\/home-shelf-appeal-a-new-trend-to-think-about-in-2021\/"},"modified":"2021-06-07T14:48:37","modified_gmt":"2021-06-07T12:48:37","slug":"home-shelf-appeal-ein-aufkommender-trend-im-2021","status":"publish","type":"post","link":"https:\/\/www.ard.ch\/de\/home-shelf-appeal-ein-aufkommender-trend-im-2021\/","title":{"rendered":"Home Shelf Appeal &#8211; ein aufkommender Trend im 2021"},"content":{"rendered":"<div class=\"the-content\"><p>Das Shelf-Appeal-Konzept ist in der Branding-Praxis keine Neuheit. Doch nun k\u00f6nnen fortschrittlich denkende Markenmanager es einen Schritt weiterf\u00fchren und auch \u201eHome Shelf Appeal\u201c \u2013 also die Regalwirkung von Produkten beim Kunden zuhause \u2013 f\u00fcr ihre Strategie in Erw\u00e4gung ziehen. Dieser neue Trend zur perfekten Heimorganisation findet in den Sozialen Medien und Streaming-Diensten unglaublich hohen Zuspruch.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Das Shelf-Appeal-Konzept ist in der Branding-Praxis keine Neuheit. Doch nun k\u00f6nnen fortschrittlich denkende Markenmanager es einen Schritt weiterf\u00fchren und auch \u201eHome Shelf Appeal\u201c \u2013 also die Regalwirkung von Produkten beim Kunden zuhause \u2013 f\u00fcr ihre Strategie in Erw\u00e4gung ziehen. Dieser neue Trend zur perfekten Heimorganisation findet in den Sozialen Medien und Streaming-Diensten unglaublich hohen Zuspruch.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"wds_primary_category":0,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-3540","post","type-post","status-publish","format-standard","hentry","category-artikel"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts\/3540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/comments?post=3540"}],"version-history":[{"count":0,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/posts\/3540\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/media?parent=3540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/categories?post=3540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ard.ch\/de\/wp-json\/wp\/v2\/tags?post=3540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}