We have been mandated to design a new limited edition serie of Ricola’s box. The task was to create different visuals inspired by “Swiss sceneries, their fresh air and Ricola’s typical herbs”. Our aim also consisted in bringing freshness and originality to the brand in the crowded market of sweets.
The development of 4 different graphic styles, based on typical Ricola's themes, reinforces the attractiveness and the diversification of the boxes. Collectors want them all!
The metallic embossing enhances the illustrations and the sense of quality. Thanks to these attributes, the consumers are willing to keep these branded metallic boxes on a long term.