Our agency was chosen to design KitKat new global packaging.
The objective of the mandate was to communicate the new recipe in a legible and impactful manner while respecting the brand’s well established visual properties. The illustrations and typography used in the new design drive the message into consumers’ minds in a simple and direct way.
The final artwork was applied to the whole KitKat range at a global scale.
Our client subsequently asked us to create an interactive toolkit intended to set the principles of the campaign to markets worldwide.
KitKat, a world-renowned product now with extra milk and cocoa!