How to Kill Brands (And Bring Others to Life)

Competing on the shelf is tough. And for parity products like breakfast cereal that go after similar segments, it’s even tougher. That’s why packaging design is really the last and the most critical influencer on the buying decision continuum. Miss that opportunity to showcase your unique value or benefit – be it ingredients, flavor or price - and your consumers will likely reach for a more relevant option. Even your mascot’s engaging stare might not be enough to persuade them.

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