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27.04.2010

Findus fish sticks: The traditional favourite gets a new look

Sticks

The aim of the redesign was to more strongly emphasise the nutritional value of the product, in particular the 100% fillet quality, the advantages of the Omega-3 content, the naturalness, as well as the MSC Charta for responsible fishing. In addition, Findus has created a website with exciting cookery ideas on how to make new, tasty meals using the crispy fish fingers. The sticks are offered in three pack sizes: 300g, 450g and 720g. Because the fish sticks are top favourites with children, we have tried to create a fresh, simple image.

Sticks