The lightness and sweetness of being from the Solothurner Jura: New launch of the Wernli brand and all its products

“Me het de Wernli eifach gernli” (we just like Wernli) - this saying awakens childhood memories for many Swiss people... Chocoly, the first “chocolate biscuit” which children could “nibble on with their milk teeth and really enjoy”...
Wernli starts the new era of Hug-Wernli cooperation with a new market positioning based on the three core values of Swissness (Jura Suisse), enjoyment and familiarity, a new visual brand essence, a CI redesign, and the launch of 26 products. 10 of these products are specially targeted at the export market. And we can also look forward to a new, tasty product, the Jura Choco Wafer. Wernli’s biscuits, loved by everyone both young and old, tasty, enjoyable and totally Swiss - that’s the message we want to put across.