Work

Maggi 100% natural bouillon

ARD covers the launch of the brand’s first entirely natural bouillon.

To stand out visually from the classical bouillon range, the packaging is noticeably different. The choice of typography, use of illustrations, type of paper used … everything is designed to emphasise the product’s naturalness and simplicity.

Maggi aims to use this bouillon to improve its recipes and win over a clientele, which is growing more selective about what they put on their plate.

  • Client: Nestlé Suisse

  • Service: Visual Identity / Packaging Design
Other works
  • Maggi 100% natural bouillon
  • Maggi 100% natural bouillon
  • Maggi 100% natural bouillon