Work

Caran d’Ache Pastel

Creation of a visual identity for the Pastel and Cubes Pencils ranges.

The originality of the approach lies in the representation of the colours through a colour chart. This setting confers a technical aspect to the pastel while magnifying the colours contained in the box.

The visual identity takes up the packaging codes.

Posters, flyers and bags are the promotional support tools for this new range.

To strengthen the spirit of identity, we have created a photographic style that features the advantages of the products.

  • Client: Caran d’Ache

  • Service: Brand Strategy / Visual Identity / Packaging Design / Photography
Other works
  • Caran d’Ache Pastel
  • Caran d’Ache Pastel
  • Caran d’Ache Pastel
  • Caran d’Ache Pastel
  • Caran d’Ache Pastel
  • Caran d’Ache Pastel